A little display.
A lovely opportunity.
Bring personalised gifting to your store. Explore gift cards, stocked favourites and a simple display that rewards your customer referrals.
Become a retail partner
Choose what suits your store
Explore products, gift cards and referral options with our team.
Make gifting personal
Introduce customers to personalised name blankets, knitted with their chosen name.
Bring it to life in store
Help customers discover the range through samples and display materials.
Find your way to partner.
Tell us what interests you. We’ll help you find an arrangement that suits your space and customers.
Gift cards
Sell gift cards in store, so recipients can choose their own personalised name blanket.
Stocked favourites
Explore ready-to-sell products to add to your in-store gift range.
Personalised blankets
Help customers discover colours, sizes and names for a gift made for them.
Counter card referrals
Display a sample and a QR card. Customers order online and all referrals earn commission.
Let them feel it.
Then make it their own.
A sample blanket and a counter card turn a little counter space into a lovely introduction to Thread The Word.
- Feel the difference. Let customers discover the softness and knitted detail of your sample blanket.
- Scan and explore. The QR code takes them online to choose their personalised blanket and discover the offer linked to your display.
- They order. You earn. Customers order directly from us, and your store earns commission on referrals.
Your sample stays in store for customers to feel. There’s no need to hold sale stock for this option.
Ask about a counter display
Bring the range
to life in your store.
Something to feel. Something to fall in love with. A display that invites customers to explore the thoughtful details behind every gift.
A personal touch
Let customers explore blanket colours and textures, then discover a gift made with their chosen name.
Lovely gifts, together
Bring gift cards, plush bunnies, milestone cards and stocked favourites into one inviting display.
A setup that suits you
From a simple counter card to a fuller display, talk to our team about the right fit for your space.
Display shown as an example. We’ll discuss products and display options with you.
From your counter to their keepsake.
Choose your interests
Tell us about your store and the options you would like to explore.
Let’s find the right fit
Our team reviews your application and discusses your setup.
Welcome your customers
Once approved, complete your account setup and introduce Thread The Word in store.
Become a retail partner
Tell us a little about your store and what you’d like to offer.
Your store
Your business, location and contact details.
Your interests
Gift cards, stocked products, personalised blankets or a counter display.
A personal introduction
Our team will review your application and discuss the right fit.
For new partners. Our team will be in touch after you apply.
A few helpful details
Do I need to offer every option?
Tell us which options interest you. Our team will discuss a suitable setup rather than assuming you want the full range.
Do I have to hold stock for the counter card option?
The referral display uses a sample blanket for customers to feel. Customers order directly from us; your sample is not for sale.
Is the customer offer always a free bunny?
No. The bunny artwork is one campaign example. Customers receive the offer associated with your display.
How is this different from wholesale?
Wholesale is for buying inventory to resell. Retail Partners brings together in-store gifting options, including a referral display that does not require you to buy sale stock.
